What is the Reverse Hook?

A way to build a hook backwards. Start with the WHAT (the action you want the viewer to take), then define the WHO (your ideal customer), and last build the WHY (the hook that makes the right person stop scrolling).

Why should I start with the call to action?

Because a call to action stuck on the end of a video feels bolted on and the audience can feel it. When it's built into the story from the start, it becomes part of the reason people watch. In my own example, the same coffee video got over 300,000 views without a call to action added on the end and 40,000 with one slapped on.

How do I write a hook for my business?

Use the formula: "If you're a [who they are] in [where they are] and you're [the problem they want solved]..." Fill each blank with your ideal customer's identity, location and pain point.

How do I know if my hook is working?

Show it to one of your customers. If their reaction is "that's me", it's working. If it isn't, the problem is almost always your WHO, so define your ideal customer more clearly.

Your Ideal Customer Profile (sometimes called an avatar in the US): the person your product or service is built for, who is already searching for a solution to their problem.

The Reverse Hook: How to Write a Hook for Any Viewer

The Reverse Hook: How to Write a Hook for Any Viewer

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